Singer PLC leverages Meta’s Full-funnel Approach to achieve record-breaking results
Client
Singer
Industry
Retail/Wholesale
Client
Singer
Industry
Retail/Wholesale
Overview
Singer PLC, Sri Lanka’s market leader in consumer durables, has been a household name for generations. With a wide range of electronics, home appliances, and furniture, Singer has always prioritized innovation and customer satisfaction.
Their story
As digital shopping behavior evolved, Singer saw a growing challenge: while customers discovered products online, many still preferred to complete their purchases in-store. However, tracking the impact of digital campaigns on offline sales remained a significant hurdle. To bridge this gap, Singer partnered with Meta to implement a full-funnel omni-channel strategy, combining online engagement with offline conversions.
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Their Goal
Singer aimed to:
✅ Accurately measure in-store sales driven by Meta Ads
✅ Maximize ROI during peak shopping periods
✅ Build an efficient Omni-channel marketing strategy
Their Solution
To achieve these goals, Singer adopted a data-driven strategy, integrating Meta’s Advantage+ Shopping Campaigns with Offline Event Tracking to measure foot traffic and sales conversions. The approach focused on:
📌 Omni-Channel Advertising – Ensuring seamless customer journeys from online browsing to in-store purchases
📌 Advantage+ Shopping Campaigns – Leveraging AI-driven ad placements to boost conversions
📌 Offline Event Tracking – Accurately attributing Meta ads to in-store transactions
This allowed Singer to optimize its digital campaigns in real-time, ensuring every ad dollar contributed to measurable business growth.
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Their Success
By implementing this strategy during November 2024’s peak shopping season, Singer achieved record-breaking performance:
4x increase in Meta-attributed revenue (YoY)
128x ROAS – Unprecedented returns on ad spend!
60% of sales offline, 40% online – True omni-channel success
6x ROI – Outperforming average monthly performance
