Janet Lanka Leads the Way with First-Ever Brand Lift Study in Sinhala to Measure Meta Ad Success.
Client
Janet
Industry
Beauty/Wellness
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Client
Janet
Industry
Beauty/Wellness
Overview
A legacy beauty brand in Sri Lanka: Janet Lanka continues to be a trusted choice for skincare, body care, and beauty products in Sri Lanka.
Their story
Janet Lanka launched their Janet BB Cream with the tagline "Instant glow look in just 30 seconds." The primary goal was to raise awareness among a broader audience to enhance brand metrics and boost product sales.
Their Goal
Janet Lanka launched their Janet BB Cream with the tagline "Instant glow look in just 30 seconds." The primary goal was to raise awareness among a broader audience to enhance brand metrics and boost product sales.
Their Solution
With Roar Adx, Janet launched Reach & Frequency campaigns with the objectives of increasing awareness & traffic. These campaigns were targeted to a broader female audience to increase the effectiveness of the reach. A mix of creative assets was used for the campaigns, creator content, brand message-driven videos and static posts.
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Their Success
The first ever brand lift study with Sinhala Language (local language) was conducted for Janet, and showed a significant positive impact on Ad recall lift, message association and action intent. All the lift results exceeded industry and regional benchmarks
16.6 point increase in ad recall lift
3.3 point lift in message association
1.8 point increase in action intent
By conducting the Brand Lift Study in collaboration with Meta, we successfully verified the influence of our digital campaigns in driving sales. This validation has empowered us to optimize our investments, achieving more efficient business outcomes.
Shanela Anthony
Junior Manager, The Janet Group
